The pinnacle of over a century's worth of innovation and expertise, and the only range that bears the name of our company's founder: King C. Gillette. HAVING A BEARD IS MORE THAN JUST LETTING YOUR FACIAL HAIR GROW. Maintaining a well-groomed beard is a CRAFT that requires the right tools. Fueled by the spirit of our founder, the King C. Gillette line includes a complete set of precision tools and quality care products, to enable every man to create his own unique style. Our King C. Gillette beard balm, infused with rich cocoa butter, argan oil and shea butter deeply conditions to leave your beard feeling soft and smooth. Lightweight, soft creamy texture - unlike wax balms, it's easy to spread and work into your beard. This beard balm can also be used as a leave on treatment or as a deep conditioning wash-off mask. How to use: scoop a small amount into your hand, rub the balm into your hand in a circular motion, work through your clean, wet beard. Let set for 3 minutes then rinse if using as a deep conditioning mask or leave-on for use as a softening treatment.